Richard Branson and his Virgin Unite have been named in 'The 25 Best Givers' list published by Barron's and consulting firm Global Philanthropy Group.
The list recognises top philanthropists who insist on 'more bang for the buck' in tight economic times.
Richard and Virgin Unite were recognised alongside the likes of the Skoll Foundation, the Bill & Melinda Gates Foundation and the William J. Clinton Foundation, among others.
Richard received special mention for his environmental efforts such as the Carbon War Room, the Clinton Global Initiative pledge to invest all profits from Virgin's transportation businesses over the next 10 years in renewable energy, and the $25 million Earth Prize for a plan to remove carbon from the atmosphere.
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*The Media Man group founder and director is a pro active member of Virgin Unite
*Media Man owns shares in Virgin Blue Holdings