Today (11th May 2009) Richard Branson pledged his support for the Prince of Wales “Frog” Campaign. Richard stated “As you all know, for many years I have been concerned with climate change and its impact. The plight of the world’s rainforests is a massive influence on this and perhaps the single most important factor in protecting our environment – that is why I have served on the steering group for this project.
“I will use my speeches and contacts to reinforce his message. The Prince is looking for public support across the globe by seeking millions of sign ups for his web based petition.”
Simon Burridge CEO of Virgin Games (poker, casino and bingo games) commented “This is another great initiative by Richard and The Prince of Wales. They are setting the standard when it comes to campaigning on climate change. Virgin Games is thrilled to be a part of helping bring awareness of the devastation that it’s having to rainforests all over the world.”
To find out more and get involved with the The Princes Rainforest Project please go to www.rainforestsos.org and pledge your support to saving the worlds rainforests.
About Virgin Games Virgin Games, a subsidiary of Virgin.com Ltd, launched in June 2004 and has quickly established itself as one of the leading gaming websites in the UK. Virgin Games comprises three distinct entertainment offerings, giving consumers the chance to play their favourite online games the Virgin way:
Virgin Casino, part of the Wagerworks network, provides a taste of Vegas online, with classic casino offerings like blackjack and roulette, as well as popular feature slots like Elvis, Cleopatra and Vegas, Baby!
Virgin Poker, offers a huge array of games and content for beginners through to experienced pros – as well as the most generous loyalty scheme in the industry. The successful Virgin Poker Festivals, which take place in casinos around the UK throughout the year, now allow gamers to experience the fun of Virgin Poker offline too.
Virgin Bingo offers cash prizes worth thousands of pounds in the progressive jackpots, as well as regular promotions and an unrivalled loyalty scheme.
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And now, here's a number for Richard Branson, by Josephine Tovey - The Sydney Morning Herald - 11th May 2009
The rocker Nick Cave calls it "crucial to the cultural fabric of the city" and the pop star Ben Lee calls it "a true alternative", but the Sydney community radio station FBi 94.5FM is fighting off another label: recession casualty.
The youth music station lost more than half its revenue in February, largely due to corporate sponsors pulling out. Hundreds of members, from FBi's core listeners, twenty-somethings, have also withdrawn their financial support.
"All our revenue streams are being affected," said FBi's general manager, Evan Kaldor. "Our members are being personally affected by the global financial crisis. They're either losing their jobs or pulling back on their discretionary spending."
While the station managers say they are not considering closure just yet, a failure to raise funds urgently will result in significant cutbacks.
FBi began broadcasting in 2003 after a competitive campaign for FM licences. It has a mandate to play local music: 50 per cent must be Australian, with half of that coming from Sydney.
Rather than relying on traditional supporter drives to get through the downturn, the station is using a cheeky alternative: asking listeners to lobby the Virgin CEO, Richard Branson, to write a cheque to the station for $1 million.
The "Ask Richard" campaign website, which was launched yesterday, asks listeners to perform stunts or create videos or songs to get Branson's attention.
"We thought [Branson] was someone who would respond to the audacious nature of the campaign. He's someone who's quite playful with the media," said the station's director, Megan Loader.
The Herald understands some volunteers are concerned the campaign will associate the station with the Virgin brand and that it is not in keeping with the ethos of community radio.
Since it began test broadcasts in 1994, the station has helped launch the careers of bands such as Wolfmother and The Vines, and DJs including Triple J presenters Marc Fennell and Linda Marigliano.
According to audience surveys in March, FBi has about 219,000 weekly listeners but fewer than 2 per cent of them donate to the station. (Credit: The Sydney Morning Herald)
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The youth music station lost more than half its revenue in February, largely due to corporate sponsors pulling out. Hundreds of members, from FBi's core listeners, twenty-somethings, have also withdrawn their financial support.
"All our revenue streams are being affected," said FBi's general manager, Evan Kaldor. "Our members are being personally affected by the global financial crisis. They're either losing their jobs or pulling back on their discretionary spending."
While the station managers say they are not considering closure just yet, a failure to raise funds urgently will result in significant cutbacks.
FBi began broadcasting in 2003 after a competitive campaign for FM licences. It has a mandate to play local music: 50 per cent must be Australian, with half of that coming from Sydney.
Rather than relying on traditional supporter drives to get through the downturn, the station is using a cheeky alternative: asking listeners to lobby the Virgin CEO, Richard Branson, to write a cheque to the station for $1 million.
The "Ask Richard" campaign website, which was launched yesterday, asks listeners to perform stunts or create videos or songs to get Branson's attention.
"We thought [Branson] was someone who would respond to the audacious nature of the campaign. He's someone who's quite playful with the media," said the station's director, Megan Loader.
The Herald understands some volunteers are concerned the campaign will associate the station with the Virgin brand and that it is not in keeping with the ethos of community radio.
Since it began test broadcasts in 1994, the station has helped launch the careers of bands such as Wolfmother and The Vines, and DJs including Triple J presenters Marc Fennell and Linda Marigliano.
According to audience surveys in March, FBi has about 219,000 weekly listeners but fewer than 2 per cent of them donate to the station. (Credit: The Sydney Morning Herald)
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Branson takes on Mia Farrow's Darfur hunger strike - 10th May 2009
LOS ANGELES (AFP) — Mia Farrow has ended a 12-day hunger strike she used to draw attention to the humanitarian crisis in Sudan's embattled Darfur region, the actress announced on her website.
Farrow, 64, had been on a water-only diet from April 27 in what the actress described as an "expression of outrage" at deaths from starvation, thirst and disease in Darfur.
Farrow ended her fast Friday after advice from a doctor.
British tycoon Richard Branson said he would take over Farrow's fast for three days in a gesture of solidarity with the humanitarian activist.
"I have been instructed by my doctor to stop my fast immediately due to health concerns including possible seizures," Farrow said on her website.
"I am fortunate. The women, children, and men I am fasting for do not have that option."
Farrow said she hoped other figures would step forward to fast for Darfur until humanitarian agencies expelled from the region in March were readmitted.
Branson said he was happy to follow in Farrow's footsteps.
"I'm honored to be taking over the fast for the next three days from Mia Farrow in her courageous stance to support the people of Darfur," he said in a statement.
Virgin boss Branson said he had been moved by the plight of Darfur's people after visiting the region.
"I was humbled and inspired by the courage of the Darfuri people and the commitment of the aid organizations that were working on the frontlines," said Branson.
"We cannot stand and watch as one million people suffer. We all need to stand up and demand that international aid is restored and that the people of Darfur are protected and given the chance to live in peace."
Farrow, a UNICEF goodwill ambassador, is one of several celebrities who have campaigned relentlessly to draw attention to the conflict in Darfur.
The United Nations says 300,000 people have died -- many from disease and hunger -- and 2.7 million have been made homeless by the Darfur conflict, which erupted in 2003. Khartoum puts the death toll at 10,000.
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Farrow, 64, had been on a water-only diet from April 27 in what the actress described as an "expression of outrage" at deaths from starvation, thirst and disease in Darfur.
Farrow ended her fast Friday after advice from a doctor.
British tycoon Richard Branson said he would take over Farrow's fast for three days in a gesture of solidarity with the humanitarian activist.
"I have been instructed by my doctor to stop my fast immediately due to health concerns including possible seizures," Farrow said on her website.
"I am fortunate. The women, children, and men I am fasting for do not have that option."
Farrow said she hoped other figures would step forward to fast for Darfur until humanitarian agencies expelled from the region in March were readmitted.
Branson said he was happy to follow in Farrow's footsteps.
"I'm honored to be taking over the fast for the next three days from Mia Farrow in her courageous stance to support the people of Darfur," he said in a statement.
Virgin boss Branson said he had been moved by the plight of Darfur's people after visiting the region.
"I was humbled and inspired by the courage of the Darfuri people and the commitment of the aid organizations that were working on the frontlines," said Branson.
"We cannot stand and watch as one million people suffer. We all need to stand up and demand that international aid is restored and that the people of Darfur are protected and given the chance to live in peace."
Farrow, a UNICEF goodwill ambassador, is one of several celebrities who have campaigned relentlessly to draw attention to the conflict in Darfur.
The United Nations says 300,000 people have died -- many from disease and hunger -- and 2.7 million have been made homeless by the Darfur conflict, which erupted in 2003. Khartoum puts the death toll at 10,000.
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