A new mystery has struck Sydney's suburbs, stretching from Bondi Beach out to Marrickville and beyond, which has people from all walks of life wondering where the lovable creatures will strike next.
It was film producer / director James Cameron who introduced the world to 'Avatar' in 2009, however sources close to Cameron and News Limited owned 20th Century Fox deny any responsibly for the "rebel" avatar phenom to hit Sydney streets.
Marketing and media insiders have noted however that the "knock off" Avatar's have a habit of showing up whenever bodypainter and artist Eva Rinaldi and one or two of her photographic team are around.
In this month alone the rebel 'Avatar' creatures have been seen and photographed at Bondi Beach (alongside the graffiti art wall), the Sydney Opera House, Abbotsford and most recently, Marrickville (Skid Row Radio).
Judging upon appearance the mysterious Avatar's are neither the work of amateurs, however they are not quite ready to insert right into a Cameron production either.
A source who claims to be close to the rebel Avatar's leaked that they are quite likely creations of Sydney based artist Eva Rinaldi, who perhaps not by coincidence has also embarked on a national - international campaign to bodypaint and / or create a human statue of Oprah Winfrey, who is set to hit Australian soil this December.
The leak said "I'm pretty sure its Eva Rinaldi behind this publicity stunt - ambush marketing effort of sorts. She's very clever. You will note that there's no branding on her bodypainted creations, unlike the Barvaria beer happening at the World Cup. She seems to have her heart in the right place and its not a blatant brand knock off or anything else that is likely to get her in hot water on the legal front. It's actually very clever and talented work and marketing, and she looks to have created an international marketing and media campaign on a shoestring budget. I'm pretty sure had something to do with the Sydney Opera House 'John Travolta' shenanigans last weekend on the open day also. By plugging into major events she's generating national and worldwide publicity, and I think it may even be assisting the official Tourism Australia and Oprah Winfrey media campaigns also. Her campaign, if its hers of course, is likely to spark a number of copy cat artists, and I think that may have already happened. If one further researches Eva Rinaldi you come across Human Statue Bodyart on the internet, and there's a number of photos, articles and even blog entries that further suggest she is the mastermind behind these Avatar phenoms".
Thus far both the official Avatar franchise and the mystery Avatar's have received largely balanced and positive news media coverage.
James Cameron's Avatar recently announced that they will be doing a trilogy, and something tells us that Rinaldi and co conspirators are also well aware of that fact.
Readers, if you happen to spot any of the rebel Avatar's in your neighborhood please make contact with both local authorities and us immediately. No one has offered any reward money to date, however an anonymous legal eagle did suggest that if the outbreak of the new breed of Avatar's become too much of a problem that reward money may be offered.
Rinaldi or her Human Statue Bodyart enterprise is understood to have not entered any marketing or media awards this year, but judging upon her recent efforts we think most certainly that she should throw her colourful hat in the ring.
At the time of publication a media leak suggested that Rinaldi and / or the rebel Avatars, will also be covered in suburban Sydney newspaper, Northern District Times, published by the Cumberland Newspaper Group.
In the meantime entertainment and media commentators have suggested to enjoy the ride, as its unlikely to last forever, however with that said, Rinaldi and friends are understood to always remain one or two steps ahead of the thought police, adding media tycoon Richard Branson, John Travolta, Nicole Kidman and rock gods KISS to her 'To Do - To Paint' list. Rinaldi if you're out there, and I think you are, I See You!
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Friday, October 29, 2010
Sunday, October 24, 2010
Sydney Opera House Open Day Gets Visual And Musical Surprise, by Greg Tingle - 24th October 2010
Sydney Opera House Open Day Gets Visual And Musical Surprise, by Greg Tingle - 24th October 2010
Today was the special one off open day for the famed Sydney icon - the Sydney Opera ("Oprah") House.
Approximately 50,000 lined up to get an insiders look at "The House", and the wet weather was no deterrent.
Attendees were treated to an unexpected (but largely very welcome) unscheduled happening and performance by Eva Rinaldi and her Human Statue Bodyart troupe, passionately campaigning to bodypaint and create a human statue of Oprah Winfrey and friends, rain, hail or shine.
Rinaldi, who has let it been known the world over of her wish to to paint Oprah and friends, pulled out all the stops today, even securing singer - songwriter sensation, Kat Ferguson, who co wrote 'If I Could Have One Wish' with Kay Fallico.
The seemingly impromptu and unscheduled performance drew considerable attention by visitors, news media and security, who hung on every word. In a curious twist, famed Bondi Beach photographer Peter Carrette appeared out of the middle of nowhere, just as he did last weekend at Bondi, and appeared to get the cream of the photographic opportunities, flanked by up and coming "pap" Marek Jezierski. Both paps seemed to have better information on the surprise and were more up to speed than the official Sydney Opera House security team, who were largely warm and inviting to Rinaldi's creative surprises.
Numerous passes by picked up on some of the lyrics that included "I feel a masterpiece unfolding, beneath this paintbrush that I'm holding...Dear Oprah please be brave, cause every coin I raise, will make this world a better place." Even some of Rinaldi's bodypainted models and human statues started singing and dancing, including her very own 'John Travolta Qantas Pilot' (Martin Vandam) and Taaleah Jezierski ('Statue Of Liberty'), Benjamin Cao (Australia reptile) and Jillian Bachara ('BBW Beach Babe'). 'John Travolta' caught the eyes and heart of a bush swag of Japanese tourists who were overheard to say "John's hot stuff", and "Trovolta" responded in kind with a few dance moves, flex or his pecs and a tip of his captain's hat. Others were also heard to shout out "Where's Tom" (Cruise), and chatting about Gail, Russell, Hugh and Jack Thompson was also picked up by news media technical equipment.
The open day proved to be a big hit with both Aussies, tourists, news media, celebrities et al, and no doubt the day further warmed up Australians for both official and paid performances at "The House" as well as the pending arrival of Winfrey and friends in December.
Yes folks, Australia still has "Oprah Fever", regardless of whatever spelling or connotation you choose, and media leaks advise that Rinaldi and some of her inner circle will be campaigning again tomorrow at "people power" news media mainstay, 'Joy's World' as seen on TVS.
We have to hand it to Tourism Australia, Sydney Opera House, Eva Rinaldi and all news media and performers involved... they have really got it right this time, and the surge of campaigning has appeared to put a shot in the arm of Australia's recently struggling tourism sector, and the buzz around Sydney's cafes and water coolers has to be heard to be believed. Well done Australia, you are once again showing 'The World' how its done. One last thing... "Let's Paint Oprah!"
*Greg Tingle is a friend and associate of Eva Rinaldi
Official websites
Human Statue Bodyart
Kat Ferguson MySpace
Sydney Opera House
Oprah Winfrey website
Tourism Australia
Icon Images
Media Man International
Today was the special one off open day for the famed Sydney icon - the Sydney Opera ("Oprah") House.
Approximately 50,000 lined up to get an insiders look at "The House", and the wet weather was no deterrent.
Attendees were treated to an unexpected (but largely very welcome) unscheduled happening and performance by Eva Rinaldi and her Human Statue Bodyart troupe, passionately campaigning to bodypaint and create a human statue of Oprah Winfrey and friends, rain, hail or shine.
Rinaldi, who has let it been known the world over of her wish to to paint Oprah and friends, pulled out all the stops today, even securing singer - songwriter sensation, Kat Ferguson, who co wrote 'If I Could Have One Wish' with Kay Fallico.
The seemingly impromptu and unscheduled performance drew considerable attention by visitors, news media and security, who hung on every word. In a curious twist, famed Bondi Beach photographer Peter Carrette appeared out of the middle of nowhere, just as he did last weekend at Bondi, and appeared to get the cream of the photographic opportunities, flanked by up and coming "pap" Marek Jezierski. Both paps seemed to have better information on the surprise and were more up to speed than the official Sydney Opera House security team, who were largely warm and inviting to Rinaldi's creative surprises.
Numerous passes by picked up on some of the lyrics that included "I feel a masterpiece unfolding, beneath this paintbrush that I'm holding...Dear Oprah please be brave, cause every coin I raise, will make this world a better place." Even some of Rinaldi's bodypainted models and human statues started singing and dancing, including her very own 'John Travolta Qantas Pilot' (Martin Vandam) and Taaleah Jezierski ('Statue Of Liberty'), Benjamin Cao (Australia reptile) and Jillian Bachara ('BBW Beach Babe'). 'John Travolta' caught the eyes and heart of a bush swag of Japanese tourists who were overheard to say "John's hot stuff", and "Trovolta" responded in kind with a few dance moves, flex or his pecs and a tip of his captain's hat. Others were also heard to shout out "Where's Tom" (Cruise), and chatting about Gail, Russell, Hugh and Jack Thompson was also picked up by news media technical equipment.
The open day proved to be a big hit with both Aussies, tourists, news media, celebrities et al, and no doubt the day further warmed up Australians for both official and paid performances at "The House" as well as the pending arrival of Winfrey and friends in December.
Yes folks, Australia still has "Oprah Fever", regardless of whatever spelling or connotation you choose, and media leaks advise that Rinaldi and some of her inner circle will be campaigning again tomorrow at "people power" news media mainstay, 'Joy's World' as seen on TVS.
We have to hand it to Tourism Australia, Sydney Opera House, Eva Rinaldi and all news media and performers involved... they have really got it right this time, and the surge of campaigning has appeared to put a shot in the arm of Australia's recently struggling tourism sector, and the buzz around Sydney's cafes and water coolers has to be heard to be believed. Well done Australia, you are once again showing 'The World' how its done. One last thing... "Let's Paint Oprah!"
*Greg Tingle is a friend and associate of Eva Rinaldi
Official websites
Human Statue Bodyart
Kat Ferguson MySpace
Sydney Opera House
Oprah Winfrey website
Tourism Australia
Icon Images
Media Man International
Monday, October 18, 2010
Australian bodyartist breaking down walls at Bondi Beach to bodypaint Oprah, by Greg Tingle - 17th October 2010
It was another glorious day at Bondi Beach as summer continues to sneak up on us.
The beach was abuzz today with clear blue skies, 22 degree temperatures, awesome surf, surf comps for pros and the nippers and much more.
As the day moved forward a special vibe swept through the iconic beach. Before long, beach walkers and cafes were chatting about the fact that today was the Bali day of remembrance and that this would also be included in surfing and artistic endeavors.
At roughly 10am a now familiar site, the 'Let's Paint Oprah' artists and models, were seen getting creative with bodypaint up against the famous graffiti art wall which runs between the Bondi life guard towers and the skatepark. One hour later six eclectic models had been bodypainted, and Bondi's resident photographer and noted philanthropist, Peter Carrette, was quick to snap up the action, so Team Human Statue can wire and Facebook the images around the world.
Eva Rinaldi and her human rainbow clan has taken to Bondi Beach like a ducks to water, and Eva has clearly established herself as Bondi's newest and most creative local force.
Today Eva organised 6 models (Jillian Biscara, Benjamin Cao, Dominique Nasr, Alesandra Nasr, Victoria Mauromatis and Victoria Gorette) to be painted by her collaborative of artists.
The themes were partly inspired by the Bondi Beach graffiti art wall and were entitled 'Breaking Down The Wall To Painting Oprah'.
To date Eva's campaign to paint or do a human statue of Oprah Winfrey have included 'Let's Paint Oprah', 'Dear Oprah', and 'My Want Today Is To Paint Oprah Winfrey' (via Sydney radio), and next up will be 'Walk To Oprah', which will involve a gathering of bodypainted models and iconic Australians walking for a good cause from Circular Quay to the Sydney Opera House in the coming weeks.
As a number of beachgoers said earlier, the mere fact that Human Statue Bodyart did get a return phone call from Oprah's Harpro Productions is evidence that they're on the right track. A large number of people walking past Eva's creations were overheard to say words to the effect of "I know what that is. That's the lady who wants to bodypaint Oprah".
All we can say is keep doing what you're doing, may the world be your human rainbow, and be blessed in your quest to collaborate with Oprah and friends.
Media Man Profiles
Human Statue Bodyart
Eva Rinaldi
Oprah Winfrey
Peter Carrette
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The beach was abuzz today with clear blue skies, 22 degree temperatures, awesome surf, surf comps for pros and the nippers and much more.
As the day moved forward a special vibe swept through the iconic beach. Before long, beach walkers and cafes were chatting about the fact that today was the Bali day of remembrance and that this would also be included in surfing and artistic endeavors.
At roughly 10am a now familiar site, the 'Let's Paint Oprah' artists and models, were seen getting creative with bodypaint up against the famous graffiti art wall which runs between the Bondi life guard towers and the skatepark. One hour later six eclectic models had been bodypainted, and Bondi's resident photographer and noted philanthropist, Peter Carrette, was quick to snap up the action, so Team Human Statue can wire and Facebook the images around the world.
Eva Rinaldi and her human rainbow clan has taken to Bondi Beach like a ducks to water, and Eva has clearly established herself as Bondi's newest and most creative local force.
Today Eva organised 6 models (Jillian Biscara, Benjamin Cao, Dominique Nasr, Alesandra Nasr, Victoria Mauromatis and Victoria Gorette) to be painted by her collaborative of artists.
The themes were partly inspired by the Bondi Beach graffiti art wall and were entitled 'Breaking Down The Wall To Painting Oprah'.
To date Eva's campaign to paint or do a human statue of Oprah Winfrey have included 'Let's Paint Oprah', 'Dear Oprah', and 'My Want Today Is To Paint Oprah Winfrey' (via Sydney radio), and next up will be 'Walk To Oprah', which will involve a gathering of bodypainted models and iconic Australians walking for a good cause from Circular Quay to the Sydney Opera House in the coming weeks.
As a number of beachgoers said earlier, the mere fact that Human Statue Bodyart did get a return phone call from Oprah's Harpro Productions is evidence that they're on the right track. A large number of people walking past Eva's creations were overheard to say words to the effect of "I know what that is. That's the lady who wants to bodypaint Oprah".
All we can say is keep doing what you're doing, may the world be your human rainbow, and be blessed in your quest to collaborate with Oprah and friends.
Media Man Profiles
Human Statue Bodyart
Eva Rinaldi
Oprah Winfrey
Peter Carrette
Bondi Beach
Art
Bodypainting
Media Man
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Media Man International
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Media Man News
Media Man Network
Monday, October 11, 2010
Richard Branson: People Power -- the Engine of Any Business, by Richard Branson - 29th September 2010
Good people are crucial to business success. Finding them, managing them, inspiring them and then holding onto them are among the most important challenges a good business leader faces. How you deal with these matters often determines the long- term success and growth of your business.
What is a company but a collection of people? Take an airline -- the 747 it flies is the same as a rival’s 747. The interiors are usually pretty similar, and there is often only a slight difference in the entertainment and food. What sets one airline apart from its peers are its crew and their attitude toward passengers. Our Virgin airline crews are smiling, cheerful and pleased to help, which leaves our passengers wanting to fly with us again.
It is no surprise that Virgin America, which flies within the United States, constantly sweeps the travel awards for service and quality. Its planes are new, with great interiors and entertainment; but above all, the great service of its crews is what wins so many plaudits.
People are your key assets. On the front lines of business, they can make or break a company. A true sense of pride in the business makes all the difference, as I constantly remind our managers and other budding entrepreneurs.
Your people need to be led well. A good leader must know the team, its strengths and weaknesses; socializing and listening to the team is key. One main reason people leave a job is that they are not listened to. They feel frustrated. It is rarely just about money.
Be aware that a bad leader can destroy a business very quickly. In small businesses this is easily apparent. On my island of Necker in the Caribbean, we had a general manager who tried to change the way things were done. He discouraged the staff from drinking with our guests. This soured the atmosphere fast. We had to step in to replace the manager and restore staff morale and the sense of management’s trust in them, which had been broken.
We’ve also started some of our most successful businesses after a pitch from one of our people. Virgin Blue, for instance, our Australian airline, was the brainchild of Brett Godfrey, who had been working for Virgin in Brussels.
He came to me with his business plan on a beer mat -- outlining the start-up of a low-cost carrier in Australia to take on Qantas and Ansett in their domestic market. In the last 10 years Brett has expanded Blue and its sister airlines to the United States, New Zealand, Thailand and, soon, South Africa.
In other cases, we backed an outside team when we were sufficiently impressed by them to give them brand support and the space to go build the new business themselves. Virgin Active, our health club chain, is a good example. Matthew Bucknall and Frank Reed came to me with the idea of a family-friendly health and fitness club in 1999. They had set up and sold a chain in the United Kingdom in the 1990s and wanted to do it again with the Virgin brand on the door.
We liked the idea and the management team. We backed the rollout in the U.K., and within two years were offered the opportunity to rescue a chain in South Africa. The Active team jumped at the chance, and we have not looked back since. We have more than 90 clubs in South Africa and another 100 in the U.K., Italy, Spain and Portugal.
Trust is a key facet of any business, but how you deal with being let down once can also contribute to success. Are you willing to give people a second chance?
When I was running Virgin Records, a member of the talent-scouting team was stealing and selling boxes of records to local secondhand shops. Tipped off, I called him out on it. He admitted everything. Rather than fire him, I gave him a severe warning and a second chance. Everyone messes up sometimes, I told him, and I said I expected him to learn from his mistake and get back to doing what he did best -- finding artists. He went on to discover Culture Club, one of our biggest selling artists of the 1980s.
We all slip up at some stage in our careers. I did. When I was just a teenager, I fell foul of the customs and excise people as I was trying to bring records into the U.K. I was given a fine, a second chance and have tried to make the most of it ever since. I think this has made me much more accepting and forgiving of people’s mistakes.
So many companies compare themselves to family units that the word is sorely overused in modern business. However, I really believe that Virgin’s sense of family spirit and belonging has kept it going over 40 years.
When the business was smaller, we had legendary parties at my house near Oxford, England. We set up a fairground with tents full of entertainment for the staff. As we grew, the party turned into two parties and, pretty soon, there were weekend parties just to make sure everyone was invited. By the end they were weeklong parties, and at that point the neighbors stepped in and we had to stop.
But we had established the culture -- one built around people. People are the lifeblood of any company; they need to be looked after and celebrated every now and then. (Credit: Richard Branson)
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What is a company but a collection of people? Take an airline -- the 747 it flies is the same as a rival’s 747. The interiors are usually pretty similar, and there is often only a slight difference in the entertainment and food. What sets one airline apart from its peers are its crew and their attitude toward passengers. Our Virgin airline crews are smiling, cheerful and pleased to help, which leaves our passengers wanting to fly with us again.
It is no surprise that Virgin America, which flies within the United States, constantly sweeps the travel awards for service and quality. Its planes are new, with great interiors and entertainment; but above all, the great service of its crews is what wins so many plaudits.
People are your key assets. On the front lines of business, they can make or break a company. A true sense of pride in the business makes all the difference, as I constantly remind our managers and other budding entrepreneurs.
Your people need to be led well. A good leader must know the team, its strengths and weaknesses; socializing and listening to the team is key. One main reason people leave a job is that they are not listened to. They feel frustrated. It is rarely just about money.
Be aware that a bad leader can destroy a business very quickly. In small businesses this is easily apparent. On my island of Necker in the Caribbean, we had a general manager who tried to change the way things were done. He discouraged the staff from drinking with our guests. This soured the atmosphere fast. We had to step in to replace the manager and restore staff morale and the sense of management’s trust in them, which had been broken.
We’ve also started some of our most successful businesses after a pitch from one of our people. Virgin Blue, for instance, our Australian airline, was the brainchild of Brett Godfrey, who had been working for Virgin in Brussels.
He came to me with his business plan on a beer mat -- outlining the start-up of a low-cost carrier in Australia to take on Qantas and Ansett in their domestic market. In the last 10 years Brett has expanded Blue and its sister airlines to the United States, New Zealand, Thailand and, soon, South Africa.
In other cases, we backed an outside team when we were sufficiently impressed by them to give them brand support and the space to go build the new business themselves. Virgin Active, our health club chain, is a good example. Matthew Bucknall and Frank Reed came to me with the idea of a family-friendly health and fitness club in 1999. They had set up and sold a chain in the United Kingdom in the 1990s and wanted to do it again with the Virgin brand on the door.
We liked the idea and the management team. We backed the rollout in the U.K., and within two years were offered the opportunity to rescue a chain in South Africa. The Active team jumped at the chance, and we have not looked back since. We have more than 90 clubs in South Africa and another 100 in the U.K., Italy, Spain and Portugal.
Trust is a key facet of any business, but how you deal with being let down once can also contribute to success. Are you willing to give people a second chance?
When I was running Virgin Records, a member of the talent-scouting team was stealing and selling boxes of records to local secondhand shops. Tipped off, I called him out on it. He admitted everything. Rather than fire him, I gave him a severe warning and a second chance. Everyone messes up sometimes, I told him, and I said I expected him to learn from his mistake and get back to doing what he did best -- finding artists. He went on to discover Culture Club, one of our biggest selling artists of the 1980s.
We all slip up at some stage in our careers. I did. When I was just a teenager, I fell foul of the customs and excise people as I was trying to bring records into the U.K. I was given a fine, a second chance and have tried to make the most of it ever since. I think this has made me much more accepting and forgiving of people’s mistakes.
So many companies compare themselves to family units that the word is sorely overused in modern business. However, I really believe that Virgin’s sense of family spirit and belonging has kept it going over 40 years.
When the business was smaller, we had legendary parties at my house near Oxford, England. We set up a fairground with tents full of entertainment for the staff. As we grew, the party turned into two parties and, pretty soon, there were weekend parties just to make sure everyone was invited. By the end they were weeklong parties, and at that point the neighbors stepped in and we had to stop.
But we had established the culture -- one built around people. People are the lifeblood of any company; they need to be looked after and celebrated every now and then. (Credit: Richard Branson)
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Virgin Enterprises Limited
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