10th September 2008
Adknowledge, the US-based behavioural targeting firm has launched an Australian operation to host advertising across Facebook’s, Myspace, and Bebo’s 39,000 applications.
Adknowledge's Social Advertising division has announced that it is now serving more than 10 billion ad impressions per month globally and close to 300 million in Australia on social networks such as Facebook, MySpace, Bebo, Friendster and Hi5. These impressions are generated from social applications.
Targeting display, video and text ads within applications advertisers can choose categories such as games, music or dating, as well as user profile information. It will also offer advertisers opportunities to brand applications, through re-skins or sponsorships.
This volume, now more than five times as large as Social Media, its next largest competitor in the space, makes Adknowledge the unrivalled leader in social network advertising.
Recent studies have shown that more than 16% of all online time is spent on Social Networks, which is greater than the amount of time spent on Google. Additionally, social applications engage users for longer than any other activity on social networks such as Facebook.
Adknowledge are able to target and cap campaigns by a users social ID, rather than by IP address or cookies. This means that they are the only network to target users even when they move between the different social platforms.
Adknowledge are launching their social media product in Australia with a Social media Seminar – ‘Advertising 3.0 Bringing Order to the Social Revolution’ – with two dates 30th September Sydney and 2nd October Melbourne. The key note speaker is Brett Brewer, President of Adknowledge, and co-founder of Myspace.
Brett successfully sold Intermix, which launched Myspace, for $673 Million to NewsCorp in October 2005.
Mr. Brewer has been an angel investor in several technology start ups, including video search site, Dabble.com, mobile texting company Frengo.com, mobile social networking site Treemo.com, and RealtyTracker.com. He is either on the board of or a strategic advisor for, all of these companies.
Also speaking at the event is Melanie Ingrey, research director at Nielsen Pacific, and Lachlan Brahe, Managing Director, Emitch.
For more information about Adknowledge or the upcoming Social Media Seminar please contact Markus von der Luehe (MD) on mvonderluehe@adknowledge.com / +61 (0) 2 8235 9471. Interviews with Brett Brewer are available on request.
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